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Spirit of 77

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Designed by The Official Manufacturing Company.

The name of this bar, Spirit of 77, “is derived from the championship season of the Trail Blazers: a time when players had beards, smoked grass, rode bikes and united the city.” From there, the whole intentionally cheesy look flows like sideburns. The menus come in sports memorabilia acrylic displays and as a set of badly Photoshop’d trading cards. OMFGCO designed the whole space as well and it’s definitely worth a look, even the web menu oozes coolness in all that Courier.

Visit Spirit of 77.


By Armin on 08.16.2011



Bhad’s comment is:

Looks like OMFG had a great time designing this and they did a superb job with it. Everything shows attention to detail, and I especially love the acrylic cases for the menus. Takes me back to my teenage collecting days. If I'm ever in Portland I'll have to pay this place a visit.

on 08.16.2011 at 10:12 AM

Kyle Kargov’s comment is:

This is too awesome. This is what would keep me coming back to a restaurant; the experience. The interior design is just as beautiful as the menus. Acrylic cases just knocks it out of the park.

on 08.16.2011 at 10:44 AM

happyday67’s comment is:

Very clean and great user friendly style and design, and smart content. Youre an expert in this topic!

on 09.21.2011 at 11:08 AM

Spirit of 77 Spirit of 77 Spirit of 77 Spirit of 77 Spirit of 77 Spirit of 77


Art of the Menu, is a division of UnderConsideration, cataloguing the underrated creativity of menus from around the world.

Art of the Menu uses Typekit to render Proxima Nova by Mark Simonson and Adelle by Type Together.

Art of the Menu is run with Six Apart’s MovableType 6.8.8

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.