A Division of UnderConsideration

Art of the Menu

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The Arrogant Butcher

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Designed by TunnelBravo.

Anything with the name “Arrogant” better live up to its expectations but in the case of this establishment it seems it comes with a sarcastic twist more than a pretentious title. So the whole identity and menu have this nice regal patina without really trying to come across as stuffy. The welcome mural outside points to the lack of arrogance too.

Visit The Arrogant Butcher.


By Armin on 10.04.2011


The Arrogant Bastard

Click Thumbnails Below for Bigger View of the menu


The Arrogant Bastard The Arrogant Bastard


The Arrogant Bastard The Arrogant Bastard


The Arrogant Bastard

Happy Hour

The Arrogant Bastard

Note: Prices and items may differ in current menu from those shown here.

The Arrogant Bastard The Arrogant Bastard

See the making of the mural here.


Art of the Menu, is a division of UnderConsideration, cataloguing the underrated creativity of menus from around the world.

Art of the Menu uses Typekit to render Proxima Nova by Mark Simonson and Adelle by Type Together.

Art of the Menu is run with Six Apart’s MovableType 6.7.9

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.