American
The Blue Pig Tavern
Cape May, NJ
Designed by Mucca Design.
Located at Congress Hall, a seaside resort in Cape May established in 1816, The Blue Pig Tavern menu exudes American Victoriana (an oxymoron perhaps, but I’m going with it). Mucca explains: “We began by adorning the menus with 19th-century typography and patterns taken from the resort’s 200-year-old china. For the logo, we commissioned a custom illustration in the style of period etchings. And because The Blue Pig is a family-friendly establishment, we gave its namesake pig a cordial, gentlemanly smile.” Needless to say, these menus are delectably detailed and all the compartmentalized items make an otherwise busy layout super easy to browse.
Unapologetic pitch: If you enjoy the stylings of Mucca Design, you can catch founder Matteo Bologna at our Brand New Conference in San Francisco on September 16.
Visit The Blue Pig Tavern.
Posted
By Armin on 08.17.2011
Julianna’s comment is:
Perhaps a little biased being lucky enough to have been acquainted with the owners of [specifically] Congress Hall, I'm gaga over this rendition. Not only have they honored the history of the hotel with this delicately detailed design, but they've created an approachable platform. Being an art director within the hospitality industry, I'm delighted to see not only the launch of this site, but also encouraged resort towns such as Cape May, NJ have forward-thinking, excellent taste. Bravo, Mucca Design!
on 08.17.2011 at 10:29 AM
lizzie’s comment is:
brilliant design. still easy to read...excellent menu!
on 08.17.2011 at 11:13 AM
mona’s comment is:
fab...beautifully done piece
on 08.18.2011 at 11:26 AM
Click Thumbnails Below for Bigger View of the menu
Dinner
Kids
Placemats
Note: Prices and items may differ in current menu from those shown here.
About
Art of the Menu, is a division of UnderConsideration, cataloguing the underrated creativity of menus from around the world.
Art of the Menu uses Typekit to render Proxima Nova by Mark Simonson and Adelle by Type Together.
Art of the Menu is run with Six Apart’s MovableType 6.8.8
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
