A Division of UnderConsideration

Art of the Menu

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The Kickin’ Chicken

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Designed by Fuzzco.

Great color palette and an excellent mix of typefaces, from Knockout to Clarendon to Bello.

Visit The Kickin’ Chicken.


By Armin on 07.29.2011



Patrick Haney’s comment is:

When I saw the Kickin' Chicken rebranding work on Under Consideration, I was pretty impressed. But not until I saw the entire menu did I think this was a phenomenal rework of the restaurant and it's presence.

Great use of typography and color, obviously, but it's the simplicity of the entire thing that really attracts me. The menu layout is nothing new, but it's easy to read, well grouped and the subtle change in colors helps customers find what they're looking for.

on 08.10.2011 at 12:17 PM

The Kickin' Chicken

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The Kickin' Chicken The Kickin' Chicken The Kickin' Chicken The Kickin' Chicken The Kickin' Chicken The Kickin' Chicken

Note: Prices and items may differ in current menu from those shown here.

The Kickin' Chicken The Kickin' Chicken The Kickin' Chicken The Kickin' Chicken


Art of the Menu, is a division of UnderConsideration, cataloguing the underrated creativity of menus from around the world.

Art of the Menu uses Typekit to render Proxima Nova by Mark Simonson and Adelle by Type Together.

Art of the Menu is run with Six Apart’s MovableType 6.8.5

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.