A Division of UnderConsideration

Art of the Menu

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The Urban Tap

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Designed by Larry Levine.

The raw rustic identity system setd The Urban Tap apart from the hordes of restaurants and bard in Pittsburgh’s South Side. The pseudo-sloppy punk graphic approach alludes to a visceral humanity and raw sincerity behind the food and in the reception a guest at this restaurant should expect to receive. This aesthetic is achieved in the menus through rough lines, type that appears to be hastily set, layering of distorted images, and the rugged logo.

Visit The Urban Tap.


By Duncan Robertson on 02.13.2014


The Urban Tap

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The Urban Tap


The Urban Tap


The Urban Tap

Note: Prices and items may differ in current menu from those shown here.

The Urban Tap

The Urban Tap The Urban Tap The Urban Tap The Urban Tap


Art of the Menu, is a division of UnderConsideration, cataloguing the underrated creativity of menus from around the world.

Art of the Menu uses Typekit to render Proxima Nova by Mark Simonson and Adelle by Type Together.

Art of the Menu is run with Six Apart’s MovableType 6.8.8

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.