Opinions on corporate and brand identity work.

A division of UnderConsideration.








Announcement

2019 Brand New Conference: Speakers Announced

Early-bird Prices end June 21

Posted May. 20, 2019

Linked MORE

Quirky

Bee-g Mac

Bee-g Mac

To celebrate World Bee Day (May 20), McDonald’s in Sweden, created this promo in collaboration with NORDDDB, to celebrate its sustainable efforts which include some of its restaurants having beehives on their rooftops. They tiny McDonald’s replica doubles as a beehive and was created by set designer Nicklas Nilsson. Almost makes you see the McDonald’s (America) brand in a different way.

Link

Linked May. 24, 2019

Nice

Stade Rennais FC Fan Fiction

Stade Rennais FC Fan Fiction

A pretty nice, comprehensive, and thought-out redesign of Stade Rennais Football Club by Clément Tondoux as a fan-made exploration (read, it’s not real).

Link

Linked May. 23, 2019

Link

Linked May. 22, 2019

Brand New Conference Updates

Las Vegas (2019)
Pre-sale tickets are now available for the 2019 Brand New Conference in Las Vegas, on October 17 – 18. / Register now! /

New York (2018)
Videos of all the presentations of the 2018 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 16 as a set ($90). / Browse videos /


Spotted Around the web

New Logo for Healthline

New Logo for Healthline
 
Spotted May. 22, 2019

Pinned Recent, Big Stories


Curated Fortune Favors the Bold

Billbold

Billbold
 
Posted Jan. 24, 2013

Optimum has the Last Word

Optimum has the Last Word
 
Posted Sep. 19, 2012