2022 Brand New Conference: Summary, Sights, and Videos
Announced Oct. 17, 2022 by Armin No Comments on 2022 Brand New Conference: Summary, Sights, and Videos
Here is this year’s breakdown of the 16 sessions of the 2022 Brand New Conference that took place this past October 3 – 4 in Austin, TX, and which was awesome. (If you are looking at this in an RSS reader head on over to the real thing, too much heavy formatting). This is a very long post with a photo of each speaker, very brief summaries, and a preview of their video/session, so give it a good time to load. A few other things worth bullet-pointing:
- Videos for purchase are now available.
- A lot more photos from the event have been posted in this Flickr album.
- Registration is now open for the 2023 Brand New Conference in Chicago, IL on September 21 – 22.
- This year’s identity case study coming in a couple of weeks.
All event photos by Justin Elledge. (On the grid images you can click to open a bigger version.)
Day 1: Registration
Day 1: Morning Welcome and Materials Behind-the-scenes (Part 1)
We usually show all of the behind-the-scenes and making of the materials within the first half hour of the conference but this year we got too ambitious with all the stuff we wanted to share so we didn’t have to finish in the morning. The second part of the behind-the-scenes happened at the end of the day (and is included lower in this post
Day 1: Early Morning Speakers
Alex Center / CENTER
A high-energy, highly entertaining narrative from this proud Long Island boy as he tackles the change from a comfortable yet challenging in-house job to getting out of his comfort zone and starting his own design firm.
Maureen Raisch / the National Football League
A story of personal and professional transformation experienced through the world of professional sports with Maureen bringing her artistic point of view to the world’s biggest sports stages, from the NHL to the MLB to the NFL, best exemplified by her work on the Super Bowl LVI logo and identity.
Day 1: Morning Break
Day 1: Late Morning Speakers
Nadya Okamoto / August
An insightful conversation with a young entrepreneur and a champion of all things periods, touching on the myriad challenges and opportunities of growing a consumer brand in the menstrual care category that is often clinical, distant, and far from real.
Jeremy Mickel / MCKL Inc.
A detailed and typographically-nerdy look into how custom typefaces inform retail typefaces and vice versa as seen through a handful of excellent examples from Jeremy’s work for clients and design firms despite some setbacks early in his design career (read: childhood spent designing toys on spec).
Day 1: Lunch Break
Day 1: Early Afternoon Speakers
Nermin Moufti / Field of Practice
A thoughtful and compassionate retelling of a period of grief this past year that lead to setting new working standards that prioritized well-being and set up an unconventional presentation of a trio of case studies that each ended with a faux obituary of the brand being presented.
Day 1: 15-minute Flings
Jose Canales / Canales & Co.
A quick look at what it takes to design an identity for a small city — City of Sunset Valley, Texas — which may seem like an easy task but showcasing the breadth of research, development, and endless array of applications, it’s clear it’s not.
Lope Gutierrez-Ruiz & Michu Benaim S. / In-House International
An honest appraisal via a series of confessions of becoming a design studio through an unconventional path and embracing those early challenges, mistakes, and lack of experience to build a different kind of design studio — for the better.
Nhi Nguyen / Tilted Chair Creative
An example of the potential impact of representation through branding with a case study of the identity and pitch deck for a movie that was almost made to measure for this passionate, second-generation Vietnamese American.
Day 1: Afternoon Break
Day 1: Late Afternoon Speakers
A delightful serving of restaurant branding and spirit packaging brimming with detail, all stemming from an early realization that creativity is found everywhere — even in making (and eating) tacos — culminating with the conclusion that “design is everything that WE are”.
Leo Porto & Felipe Rocha / PORTO ROCHA
An engaging narrative of how Porto Rocha came to be, the principles behind the studio, the energetic and charismatic work it does — featuring case studies for Nike and Vevo — and its goal to prove that queer and latino immigrants can run a global design agency in New York.
Day 1: Behind-the-scenes (Part 2)
Day 1: Evening Reception
Typically we have a big after-party on the second and last day of the event which is a Friday night but since this year we were forced to do it on a Monday and Tuesday we assumed a lot of people would fly out Tuesday night or early Wednesday morning so a big night out on Tuesday didn’t seem quite right. We opted for a bigger reception on Monday night, directly after the last session and right at the venue so that as many people would hang out, which they did and we were all greeted by a stunning early Fall Austin sunset. We actually also organized a night out on Tuesday at a bar nearby and we thought it was going to be a low-key affair with maybe a couple hundred attendees — we didn’t even contract the photographer to go capture it — but more than 400 people showed up and no one seemed to care it was Tuesday.
Day 2: Early-morning Vibes
Day 2: Morning Welcome and All The Feels
Another tradition we broke was that I was unable to do my Brand New Summary shtick on the second day because I literally had no time to put it together. Instead we decided to open up about the time and process leading up to the conference… all three years of it.
Day 2: Early Morning Speakers
Jesse Reed / Order
A fast-paced, in-depth look at the design of the comprehensive, type-driven identity for Williams College that builds on the institution’s 200 years of “unbranding” to bring order, functionality, and creativity for its next 200 years.
Lisa Smith / Jones Knowles Ritchie
An introspective look at the evolution of her career, from working at a small design firm doing a book on dominatrix photographs to working at some of the biggest design firms doing identities of the largest scale and impact, including USA Today, The Met, and Burger King, as well as the experience of working in-house at Chobani.
Day 2: Morning Break
Day 2: Late Morning Speakers
Abdul Wahid Ovaice & Erwin Hines
An open conversation about the challenges of not just getting into the creative industries as a person of color but making it in the long term, punctuated by a glimmer of hope as leaders like Abdul and Erwin lead by example consistently and provide opportunities to other minorities whenever they can.
Flora Chan / Redscout
An introvert taking on the role of an extrovert for the day takes an alternate route to present three case studies based on the different types of roles the agency took on as designers from “The Hairdresser” to “The Questionable Friend” to the “The TV Show Host”.
Day 2: Lunch Break
Day 2: Early Afternoon Speaker
Shruthi Manjula Balakrishna / FÖDA
An astute and lucid challenge on the assumptions of what our roles are, aren’t, and could be as graphic designers with a teaser of the thoughtful design work of FÖDA.
Day 2: 15-minute Flings
Russell Toynes / Studio Dzo
A lighthearted yet full-hearted exaltation of thinking, doing, and living inside the box and benefitting from the freedom that — oxymoron aside — boundaries can provide for a chronic overthinker.
Marcellina Kampa & David Kampa
A charming and endearing recollection of this dynamic and long-standing duo’s journey with a glimpse into their current forays into maintaining a creative life beyond the hustle and bustle of their impactful careers that helped shape Austin’s design scene and community.
An impassioned demonstration of the power young people have — through policy-making, organizing, voting, and art — to affect change through, in this particular case, zines that are relatable and accessible to a young audience.
Day 2: Afternoon Break
Day 2: Late Afternoon Speakers
Paul Worthington / Invencion
A raucous presentation on the importance of strategy being an inherent trait of what we do (or must do) as brand designers and the urgency to employ our critical thinking to avoid being replaced by algorithms.
Su Mathews Hale / Hale Design
An understated review of a career spanning 30 years and how avoiding the comfort zone has led from being at the top of one of the biggest brand agencies in the world to starting a small one from scratch while never settling for expectations.
Day 2: Summary
Hit refresh on your browser if they don’t show up at first. Most of the Instagram activity this year happened through Stories and we tried to capture as many as possible in a highlight (but there is a limit of how many you can include).
Thank you @ucllc for another great #bnconf. We all missed it these past years and it always feels like coming home. pic.twitter.com/EZLkhgyfxu— Prescott Perez-Fox (@scottperezfox) October 5, 2022
@Bryonygp @arminvit Appreciation post— Chris Logsdon (3-2) (@IAM_LGD) October 7, 2022
The 2022 @bnconf pass and the program guide, days after the event, are still blowing my mind. So much thought, time, energy and love went into these. Loved seeing the process behind it all. Thank you both for such a great experience. pic.twitter.com/ABYMc9pCkA
.@bnconf, a two-day corporate and brand identity event, came to Austin last week, featuring the world’s most renowned branding experts as speakers. These were our 10 big takeaways that everyone in branding should know: https://t.co/plO65XCd7r— 3rd + Lamar (@3rdandLamar) October 11, 2022
BNConf 2023: Chicago, IL
The 2023 Brand New Conference is scheduled for September 21 – 22 at the Harris Theater at Millennium Park. Pre-sale tickets available now. See you there?