Here is this year’s breakdown of the 16 sessions of the 2022 Brand New Conference that took place this past October 3 – 4 in Austin, TX, and which was awesome. (If you are looking at this in an RSS reader head on over to the real thing, too much heavy formatting). This is a very long post with a photo of each speaker, very brief summaries, and a preview of their video/session, so give it a good time to load. A few other things worth bullet-pointing:

• Videos for purchase are now available.
• A lot more photos from the event have been posted in this Flickr album.
• Registration is now open for the 2023 Brand New Conference in Chicago, IL on September 21 – 22.
• This year’s identity case study coming in a couple of weeks.

All event photos by Justin Elledge. (On the grid images you can click to open a bigger version.)

Day 1: Registration

Day 1: Morning Welcome and Materials Behind-the-scenes (Part 1)

We usually show all of the behind-the-scenes and making of the materials within the first half hour of the conference but this year we got too ambitious with all the stuff we wanted to share so we didn’t have to finish in the morning. The second part of the behind-the-scenes happened at the end of the day (and is included lower in this post

Day 1: Early Morning Speakers

Day 1: Morning Break

Day 1: Late Morning Speakers

Day 1: Lunch Break

Day 1: Early Afternoon Speakers

Day 1: 15-minute Flings

Day 1: Afternoon Break

Day 1: Late Afternoon Speakers

Day 1: Behind-the-scenes (Part 2)

Day 1: Evening Reception

Typically we have a big after-party on the second and last day of the event which is a Friday night but since this year we were forced to do it on a Monday and Tuesday we assumed a lot of people would fly out Tuesday night or early Wednesday morning so a big night out on Tuesday didn’t seem quite right. We opted for a bigger reception on Monday night, directly after the last session and right at the venue so that as many people would hang out, which they did and we were all greeted by a stunning early Fall Austin sunset. We actually also organized a night out on Tuesday at a bar nearby and we thought it was going to be a low-key affair with maybe a couple hundred attendees — we didn’t even contract the photographer to go capture it — but more than 400 people showed up and no one seemed to care it was Tuesday.

Day 2: Early-morning Vibes

Day 2: Morning Welcome and All The Feels

Another tradition we broke was that I was unable to do my Brand New Summary shtick on the second day because I literally had no time to put it together. Instead we decided to open up about the time and process leading up to the conference… all three years of it.

Day 2: Early Morning Speakers

Day 2: Morning Break

Day 2: Late Morning Speakers

Day 2: Lunch Break

Day 2: Early Afternoon Speaker

Day 2: 15-minute Flings

Day 2: Afternoon Break

Day 2: Late Afternoon Speakers

Day 2: Summary

Attendee Impressions

Hit refresh on your browser if they don’t show up at first. Most of the Instagram activity this year happened through Stories and we tried to capture as many as possible in a highlight (but there is a limit of how many you can include).

BNConf 2023: Chicago, IL

The 2023 Brand New Conference is scheduled for September 21 – 22 at the Harris Theater at Millennium Park. Pre-sale tickets available now. See you there?