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2025 Brand New Conference: Summary, Sights, and Video Highlights

Here is this year’s breakdown of the 16 sessions of the 2025 Brand New Conference that took place this past October 23 – 24 in Pittsburgh, PA, and which was awesome. (If you are looking at this in an RSS reader head on over to the real thing, too much heavy formatting). This is a very long post with a photo of each speaker, very brief summaries, and a brief highlight of their video/session, so give it a good time to load. A few other things worth bullet-pointing:

All event photos by Sofia Negron. (On the grid images below you can click to open a bigger version.)

Day 1: Registration

2025 Brand New Conference: Summary, Sights, and Video Highlights

Day 1: Opening Remarks + About the Identity

Unlike the two previous years, we edited ourselves and were able to present everything we wanted to about the identity. The segment starts at the 11:45 mark.

Day 1: Early Morning Speakers

Casey Martin
Founder + Executive Creative Director

Play
San Francisco, CA

Ash Phillips & Miro LaFlaga
Co-founders + Creative Directors

Six Cinquième
Montreal, QC

Day 1: Morning Break

2025 Brand New Conference: Summary, Sights, and Video Highlights

Day 1: Late Morning Speakers

Amber Yoko Worrell & Kristie Feltner
Creative Director & Associate Design Director

Intuit Mailchimp
Atlanta, GA

Kiser Barnes
Chief Creative Officer + Partner

Red Antler
New York, UK

Day 1: Lunch Break

2025 Brand New Conference: Summary, Sights, and Video Highlights

Day 1: Early Afternoon Speakers

Ebru Sile Goksel
Creative Director + Co-Founder

Studio Born
Miami, FL

Day 1: 15-minute Flings

Dan Rugh
Owner + Designer

CommonWealth Press
Pittsburgh, PA

Brette Richmond
Associate Director of Design and Publishing

Carnegie Museum of Art
Pittsburgh, PA

Michael Carroll
Founder

Charlotte’s Webb
Pittsburgh,PA

Day 1: Afternoon Break

2025 Brand New Conference: Summary, Sights, and Video Highlights

Day 1: Late Afternoon Speakers

Barrington Reeves
Creative Director

Too Gallus
Glasgow, Scotland

Ren Rigby
Founder + Chief Design Officer

R/GA
New York, NY

Day 1: Summary

Day 2: Early-morning Vibes

2025 Brand New Conference: Summary, Sights, and Video Highlights

Day 2: Brand New (the Blog) Summary

A look back at the most interesting stories from Brand New, the blog, in the last 12 months.

Day 2: Early Morning Speakers

Mike Smith & Chara Smith
Co-Founders + Creative Director & Copy Chief

Smith & Diction
Philadelphia, PA

Nada Hesham
Founder + Chief Creative Officer

40MUSTAQEL
Cairo, Egypt

Day 2: Morning Break

2025 Brand New Conference: Summary, Sights, and Video Highlights

Day 2: Late Morning Speakers

Aaron Poe
Creative Director

Independent
California

Paolo Catalla
Founder + Principal Creative

Semi:Formal
Detroit, MI

Day 2: Fan Zone Details

Some details from the various interactive boards of “The Fan Zone”.

2025 Brand New Conference: Summary, Sights, and Video Highlights

Day 2: Early Afternoon Speakers

Puno Puno & Mindy Nguyen
Executive Creative Director & Creative Director

ilovecreatives Studio
Los Angeles, CA

Day 2: 15-minute Flings

Jim Hargreaves
Design Director

Chen Design Associates
Pittsburgh, PA

Sidney Rose
Studio Owner

Houndstooth USA
Pittsburgh, PA

Larkin Werner
Partner + Creative Director

Wall-to-Wall Studios
Pittsburgh, PA

Day 2: Afternoon Break

2025 Brand New Conference: Summary, Sights, and Video Highlights

Day 2: Late Afternoon Speakers

Mitch Wiesen
Designer + Illustrator

Mitch Wiesen Studio
Philadelphia, PA

Dan Cassaro & Dan Christofferson
Creative Directors + Partners

Young Jerks
Brooklyn, NY

Day 2: Summary and Closing Remarks

Day 2: After-party

2025 Brand New Conference: Summary, Sights, and Video Highlights

Attendee Impressions

The amount of Instagram Stories we experienced this year was overwhelming in the best of ways… probably the most Storied conference to date. We tried to gather as many as possible in a couple of highlights bundles: Day 1 / Day 2. Below, some Instagram appreciations and we’ve gathered a lot of LinkedIn posts here (but they are very hard to embed and make them fit in the layout).

BNConf 2026: Nashville, TN

2025 Brand New Conference: Summary, Sights, and Video Highlights

The 2026 Brand New Conference is scheduled for September 17 & 18 at the Schermerhorn Symphony Center. Pre-sale registration available now. See you there?

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