Opinions on corporate and brand identity work.

A division of UnderConsideration.

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All Sorts of the Same

All Sorts of the Same

Linked Nov. 10, 2017 by Armin

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In general I tend to believe that similarities in designs come not from copying or stealing but from inevitable coincidences in concept and execution that yield separate but similar results. This one, though — a Nespresso limited edition packaging launched this year — is very close to Bond’s widely circulated Allsorts design from 2013, as pointed out by Christoph Meyer-Roscher. Visit link

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Spotted Around the web

New Logo for Playtika

New Logo for Playtika
Spotted Aug. 12, 2020

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Posted Jun. 6, 2013


Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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