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This is a very old entry — images are small, formatting is off.

 

AMC Network Works its Angles

Reviewed Jan. 3, 2012 by Armin

Industry / Culture Tags /

AMC Networks Logo, Before and After

Established in 1980 by Cablevision and originally named The Rainbow Service (later Rainbow Media Holdings) the newly independent and renamed AMC Networks is today one of the leading cable networks, owning culture darling channels like AMC, IFC, Sundance Channel, and We, as well IFC Films. (Bravo was also once part of its roster, many reality shows ago). This past June, AMC Networks was spun off from Cablevision and its new identity was designed by New York-based Loyalkaspar.

AMC Networks

AMC Networks

The old logo was as forgettable and generic as it gets — it could be selling umbrellas more adequately than groundbreaking shows like Breaking Bad. The new logo still retains the blue suit kind of genericness with a very serious sans serif wordmark but at least it looks like an expensive, bespoke blue suit. What looks like a Gotham base has been tweaked nicely to create a tight unit by cropping the problematic sides of angled letters like the “M” and “W”. Matching the angles of the “A” to the “M” creates a nice rhythm to the larger element of the wordmark and major bonus points for aligning the “A” with the “W” below it at a diagonal while still getting the two elements centered. The logo still doesn’t scream “Awesome TV sold here!” but that’s the job of the individual channels, not so much the parent company.

AMC Networks

The stationery has an unfortunate 1980s look with the big logo and large block of color. And the brief amount of motion work — see here — looks like early 2000s effects. So the applications could have been a little better, but it’s a solid structure to build something more interesting.

 

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