Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.


And the Google Played On…

Reviewed Mar. 15, 2012 by Armin

Industry / Entertainment Tags /

Google Play Logo, Before and After

Launched this month, Google Play is the successor to Android Market, Google Music, and the Google eBookstore all now in a single place with the power to sync across all your different screens in the proverbial cloud and featuring over 450,000 apps and millions of songs. With the launch came a new logo.

Clever intro video. Logo animation at the end.

Google branding straddles the line between great and bad. While it still struggles to find a consistent tone of visual voice, upgrades to the interface of YouTube and beautiful logo animations like the one for Google Chrome that you can see on their commercials prove that they are on the right track and have mastered the art of the not-so-annoying gradients. The logo for Google Play combines all of Google’s brand idioms in one place: the aforementioned obligatory gradients; a flat rendition of the serif logo; and General, the custom sans serif designed by Hoefler & Frere-Jones and Kevin Dresser. The elements come together nicely and almost seamlessly, now that we are getting used to Google’s logo lock-ups. The icon is first a play icon for, you know, “Play” — a somewhat lazy conceit that I’ve moaned about in the past but one that I guess is almost unavoidable with things named “Play” — as well as, perhaps, the idea of projection. It’s not groundbreaking, but it’s not bad either.

Thanks to Tristan Waddington for first tip.



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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