Opinions on corporate and brand identity work.

A division of UnderConsideration.

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April Fool's 2020

Announced Apr. 1, 2020 by Armin

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This isn’t because of any kind of philosophical stance about pulling pranks in a time like this — I do think distractions and levity are necessary — but the whole month of March, which is when I would usually prepare something, was a hot mess of emotions and unexpected adjustments to our life and business that I simply had no time nor was I in the appropriate headspace to come up with something clever this year. So it’s business as usual on April 1, 2021*. Stay safe, stay sane.

* Update: LOL, I just realized I typed “2021” instead of “2020”… since we’ve been postponing all of our events to 2021, I think I am subconsciously skipping 2020 altogether. Will leave the Freudian slip in there as a reminder.

See what else happened on Brand New each year since publication began in 2006


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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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