Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.


AUL Corp.

Noted Jun. 12, 2012 by Armin

Industry / Corporate Tags /

AUL Corp. Logo, Before and After

Established in 1990, AUL Corp. (Associates Underwriting Limited) reportedly “founded the national used car service contract industry” and “is the only provider of its type authorized to conduct business in all 50 states.” The new logo was introduced earlier this month, designed by Berkeley, CA-based Project6. Press release includes gems like “The attributes of this new brand include friendliness, approachability, protection, and meaningful relationships. The new AUL logo has a more approachable font, along with a new mark that includes three new colors that represent transparency and protection, important aspects of AUL.”

Thanks to Roy Levitt for the tip.



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