Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.

 

Biedronka

Noted Jan. 25, 2012 by Armin

Industry / Retailers Tags /

Biedronka, Before and After

Biedronka, Polish for ladybug, is “the largest retail network in Poland with more than 1,800 stores in over 750 locations.” The company unveiled their recent metamorphosis on January 16, 2012. As the press release indicates, beyond a refreshed aesthetic, the new identity represents permanent inscription of the slogan, “Everyday low prices,” into the company’s business model and a focus on the slogan as a more integral part of the Biedronka brand.

Thanks to Jakub Świadek for the tip.

 

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