Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.



Noted Mar. 28, 2011 by Armin

Industry / Automobile Tags /

Imported from Detroit Logo, New

Established in 1931 and based in Japan, Bridgestone manufactures tires for motorcycles, and passenger and commercial vehicles, among other tire and tube products. Earlier this month, Bridgestone announced a revision to its corporate philosophy as well as the Bridgestone Logo, Bridgestone Mark and B Mark. The press release explains: “This refinement is intended to reflect a sense of ‘coexistence with people around the world’, ‘flexible strength’ and ‘a sense of speedin adjusting to change’. This is an evolution from the previous logo which expresses ‘strength’ and ‘a sense of physical speed.’”

Thanks to Roy Levitt for first tip.



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