Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

This is a very old entry — images are small, formatting is off.

 

CCTV9

Noted Mar. 12, 2013 by Armin

Industry / Entertainment Tags /

CCTV9 Logo, Before and After

About: (Est. 1856) “CCTV-9 is the documentary channel of the television network, CCTV in the People’s Republic of China. This channel has a local Mandarin Chinese edition called CCTV-9, and an international English language edition called CCTV-9 Documentary which is carried by more satellites.” (Source: Wikipedia)

Design by: Trollbäck+Company.

Ed.’s Notes: Lovely, moody motion work below (or after the jump).

Relevant links: Trollbäck+Company case study.

Select quote: “To express the scope of programming, T+Co created logo animations using six broad themes that reflect CCTV9’s range in natural history, human endeavor, illumination, arts, progress, and infrastructure. From the humid serenity of a bamboo forest just after the rain to the brand new Rem Koolhaas designed CCTV headquarters in Beijing, each ID allows the new multi-faceted cube logo to define its material properties in compliment to its environment.”

 

Comments


Share ›

Spotted Around the web

New Logo for Bojangles’

New Logo for Bojangles'
 
Spotted Jul. 9, 2020

Pinned Recent, Big Stories


Curated THE ITALIC JOB

New Logo for Lifetime

New Logo for Lifetime
 
Posted Mar. 26, 2020