Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.



Noted Mar. 12, 2013 by Armin

Industry / Entertainment Tags /

CCTV9 Logo, Before and After

About: (Est. 1856) “CCTV-9 is the documentary channel of the television network, CCTV in the People’s Republic of China. This channel has a local Mandarin Chinese edition called CCTV-9, and an international English language edition called CCTV-9 Documentary which is carried by more satellites.” (Source: Wikipedia)

Design by: Trollbäck+Company.

Ed.’s Notes: Lovely, moody motion work below (or after the jump).

Relevant links: Trollbäck+Company case study.

Select quote: “To express the scope of programming, T+Co created logo animations using six broad themes that reflect CCTV9’s range in natural history, human endeavor, illumination, arts, progress, and infrastructure. From the humid serenity of a bamboo forest just after the rain to the brand new Rem Koolhaas designed CCTV headquarters in Beijing, each ID allows the new multi-faceted cube logo to define its material properties in compliment to its environment.”



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