Opinions on corporate and brand identity work.

A division of UnderConsideration.








Reviewed Archive Jump to: Reviewed / Noted / Linked / Full Archives

Iffy Schedule for the Next 3 Weeks

Intermittent Posting

Intermittent Posting

announcement

Announced August 31, 201608.31.16 by Armin

New Logo and Identity for ’Wichcraft by Tag Collective

Viva la Sandwich Revolución!

New Logo and Identity for ’Wichcraft by Tag Collective
 

before

after

Reviewed August 30, 201608.30.16 by Armin

New Name, Logo, and Identity for Surfjack by Wall-to-Wall Studios

Hit the Surf, Jack

New Name, Logo, and Identity for Surfjack by Wall-to-Wall Studios

new

Reviewed August 29, 201608.29.16 by Armin

From Oscar Maia, Un Barco, and Glasfurd and Walker

Friday Likes 176

Friday Likes 176
 
 

a

b

c

Reviewed August 26, 201608.26.16 by Armin

New Logo and Identity for The Rail Park by Smith & Diction

Track and Field

New Logo and Identity for The Rail Park by Smith & Diction
 

before

after

Reviewed August 25, 201608.25.16 by Armin

New Logo and Identity for University of Suffolk by Only Studio

Tight Angle

New Logo and Identity for University of Suffolk by Only Studio
 

before

after

Reviewed August 24, 201608.24.16 by Armin

New Packaging for Redhook by Sasquatch Agency

Badge of Honor

New Packaging for Redhook by Sasquatch Agency
 

before

after

Reviewed August 23, 201608.23.16 by Armin

Follow-up: New Identity for Sentry by Futurebrand

And I Quote…

Follow-up: New Identity for Sentry by Futurebrand

follow-up

Reviewed August 22, 201608.22.16 by Armin

From Folklore, Brief, and Franklyn

Friday Likes 175

Friday Likes 175
 
 

a

b

c

Reviewed August 19, 201608.19.16 by Armin

New Logo and Identity for British Fencing by We Launch

Swashbuckling to Rio

New Logo and Identity for British Fencing by We Launch
 

before

after

Reviewed August 18, 201608.18.16 by Armin

Spotted Around the web

New Logo for Blue Islands

New Logo for Blue Islands
 
Spotted Aug. 14, 2020

New Logo for Playtika

New Logo for Playtika
 
Spotted Aug. 12, 2020

Pinned Recent, Big Stories


Curated YIELD TO MERGERS

Transdev

Transdev
 
Posted Jun. 6, 2013
 
 

About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.

Typography

Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List