Opinions on corporate and brand identity work.

A division of UnderConsideration.

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This is a very old entry — images are small, formatting is off.



Noted May. 24, 2013 by Armin

Industry / Corporate Tags /

Mercado Libre Logo, Before and After

About: (Est. 1871) “Continental was founded in Hanover in 1871 as the stock corporation ‘Continental-Caoutchouc- und Gutta-Percha Compagnie’ Manufacturing at the main factory in Hanover included soft rubber products, rubberized fabrics, and solid tires for carriages and bicycles. Today, Continental ranks among the top 5 automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also a competent partner in networked automobile communication. With around 170,000 employees (Status: December 31, 2012) in 46 countries, the Continental Corporation is divided into the Automotive Group and the Rubber Group.”

Design by: Peter Schmidt Group.

Ed.’s Notes: It’s time to play “Spot the Difference”! It’s a nice update, specially to the horse. Application image below (or after the jump).

Relevant links: Annual Shareholders’ Meeting presentation (PDF). News story (in German).

Select quote: “The revamped, more contemporary, fresh design represents the positioning of the Corporation. The message it projects is this: Our technological solutions are helping people enrich the quality of their lives through mobility and structure their living space in a sustainable way.”

Continental Logo

Continental Logo

Thanks to Marc Nijborg for the tip.



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