Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

This is a very old entry — images are small, formatting is off.

 

D is for Design and Dots

Reviewed Jun. 15, 2011 by Armin

Industry / Culture Tags /

Design Museum Boston Logo, New

Established in 2010, Design Museum Boston (DMB) is a nonprofit organization that “envisions creative, engaging public art and design education for Boston and New England.” Without its own physical space DMB is a nomadic museum — or what they call a “decentralized network of physical and virtual exhibits” — bringing different programming and experiences to galleries, retail environments, and public spaces. Back in January — sorry, sometimes we are out of the loop on things — DMB introduced a new identity designed by Continuum and, to many people’s amusement, the design process was thoroughly documented on Core77: Here is a list of posts from nine weeks worth of work and, a highlight from week 5, here are the design concepts shown.

The resulting dynamic mark is a true metaphor for community coming together to understand design.
Continuum Case Study

Design Museum Boston

Design Museum Boston

Design Museum Boston

Design Museum Boston

Design Museum Boston

Design Museum Boston

Design Museum Boston

The concept here is very straightforward. Actually it’s a bunch of decent, but easy, concepts together: dots spread out to signal the nomadic nature of DMB; dots to represent how design is everything, and everything is design; dots as community; dots to show how design influences everything. Nothing groundbreaking, but it gets the point across. Same goes for the identity: It’s far from groundbreaking — here is another “D” made out of dots that spread in and out — but it’s decently executed. The typography — I’m a sucker for Benton Sans — and the color palette are very nice, the applications are simple and bold, and the “D” icon has enough energy to become distinctive and recognizable. I also like that they didn’t go with an artsy grungy theme to portray the idea of “design” but rather as a more controlled, grid-based “thing” that can burst out when needed.

Thanks to Brian Collins for the tip.

 

Comments


Share ›

Spotted Around the web


Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Orange you Glad?