Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.


Design = Loopy Scribble?

Reviewed Mar. 2, 2009 by Armin

Industry / Education Tags /

Emily Carr University of Art and Design Logo, Before and After

Formerly known as the Emily Carr Institute of Art and Design, the Emily Carr University of Art and Design — it changed its name in April of 2008 — in Vancouver is a pretty prestigious design institution with a great range of programs, and its location in Granville Island is quite groovy. So it’s no surprise that their past logo was quirky and that the new one attempts to be artsy. The latter, perhaps to a fault. Designed in-house the new logo is a loopy scribble like many other loopy scribble logos before it, and while it makes for a nice visual, it is hardly distinctive or unique for the institution. I even wonder if this has become a cliché to represent design and/or creativity. A little animation video of the logo shows that this could have had alternative potential with the light-motion technique, perhaps capturing that as a static logo would have been more interesting.

Emily Carr University of Art and Design Logo, Detail

Thanks to Sam Dal Monte for the tip.



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