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This is a very old entry — images are small, formatting is off.

 

Dexim

Noted Apr. 10, 2013 by Armin

Industry / Consumer products Tags /

Dexim Logo, Before and After

About: Dexim is a worldwide registered brand manufacturing an extensive line of accessories and applications compatible with popular consumer electronics, including iPhone, iPod, and iPad. Currently selling in over 45 countries, their mission is to provide consumers with products that offer an enjoyable, personalized, and superior experience. Because their corporate image looked so dated, consumers perceived Dexim to be much of the same, and the brand experienced a loss of relevancy and consumer interest in the US. Competing at a higher level required a brand identity redesign to make a statement and better align with their mission and values.”

Design by: Motto.

Ed.’s Notes: Decent. Definitely far better than the original, if a little too envisioning-the-future-in-the-1990s-typography. Plenty of applications below (or after the jump).

Relevant links: N/A.

Dexim Logo

Dexim Logo

Dexim Application

Dexim Application

Dexim Application

Dexim Application

 

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