Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.


Dubai’s Global Globe

Reviewed Jan. 27, 2008 by Armin

Industry / Transportation Tags /

Dubai International Airport, Before and After

In November of 2007 — sorry we are late on this one — His Highness [sic] Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai [sic], unveiled the new identities for Dubai’s airports, the existing Dubai International Airport (shown above) and the future Al Maktoum International Airport which will be many times larger than its counterpart and be part of Dubai World Central. (Can you imagine George W. Bush, Ruler of the United States, unveiling a rebranding for JFK or Dulles? Ha!). The sphere object is downright beautiful and feels unique to Dubai as a pinnacle of progress, excess and exuberance. It feels expensive, global and forward-looking, everything that Dubai seems to embody. Unfortuntely the same can’t be said for the typography which feels like the ugly cousin of Dax (it of UPS logo fame) and is oddly positioned from the logo — but it’s small enough to be inconsequential to the graphic. Both airports are architecturally branded under a Dubai Airports logo which is equally nice. Overall, this is a great execution for a city that wouldn’t take anything less.



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