Opinions on corporate and brand identity work.

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Easic Does It

Easic Does It

Linked Feb. 12, 2019 by Armin

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Corporate industry watchdog, Australian Securities and Investments Commission (ASIC), comes under scrutiny for investing $100,000 on a redesign — approximately $40,000 on creative development and $60,000 on implementation. The price is right but the solution, at least for the logo, was not worth the cost OR the backlash. Visit link

Thanks to Vu Nguyen for the tip.

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