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Ecobranding

Ecobranding

Linked Sep. 26, 2017 by Armin

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Interbrand Paris is selling an “Eco-Friendly Brand Design Process” that suggests logos with less ink density to be more ecological and economical and offers examples of well-known logos and the ink “savings” as proof. They also say full-color logos take up more server space and consumer more energy. Legit or bullshit? Visit link

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