Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.


Enterprise Florida

Noted Feb. 4, 2013 by Armin

Industry / Destinations Tags /

Enterprise Florida Logo, New

About: Enterprise Florida, Inc. is a partnership between Florida’s business and government leaders and is the principal economic development organization for the state of Florida. Headquartered in Orlando, Enterprise Florida’s mission is to facilitate job growth for Florida’s businesses and citizens leading to a vibrant statewide economy. In pursuit of its mission, Enterprise Florida works closely with a statewide network of economic development partners and is funded both by the State of Florida and by private-sector businesses.”

Design by: On Ideas.

Ed.’s Notes: The logo has been met with controversy for its focus on men by using a tie in its logo, earning the label of being sexist. I couldn’t agree more, this logo is sexist because it offends both men and women because it’s a bad concept executed badly.

Relevant links: Tampa Bay Business Journal story.

Thanks to James I. Bowie for the tip.



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