Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

This is a very old entry — images are small, formatting is off.

 

Findus

Noted Feb. 1, 2011 by Armin

Industry / Food Tags /

Findus Logo, Before and After

Established in the early 1940s, Findus — name comes from Fruit Industries apparently — is a Swedish producer and distributor of frozen food products for consumer retail and wholesale foodservices. It operates in other European markets like France, the UK, and the in the Nordic countries, as well as in Thailand. The new identity was designed by Stockholm-based Pond. Press release in Swedish here. And, yes, the logo is supposed to be a flag.

Thanks to Simon Wennberg for the tip.

 

Comments


Share ›

Spotted Around the web

New Logo for Catalyst

New Logo for Catalyst
 
Spotted Nov. 13, 2017

New Logo for Lumax

New Logo for Lumax
 
Spotted Nov. 10, 2017

New Logo for kNew Health

New Logo for kNew Health
Spotted Nov. 9, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Orange you Glad?