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This is a very old entry — images are small, formatting is off.

 

Follow-up: IHOP – KC

Reviewed Sep. 17, 2010 by Armin

Industry / Tags /

IHOP vs IHOP

Last month we reported on the identity and application redesign of International House of Prayer (IHOP – KC) in Kansas City. Many were quick to note that the acronym was far too similar to that of the more broadly known IHOP, the International House of Pancakes. Well, it looks like many of you weren’t the only ones who found it disturbing. The pancake company has filed a lawsuit against the prayer organization for “trademark dilution and infringement,” causing “great and irreparable injury and confuses the public,” and of choosing the IHOP acronym with the “the intent being to misappropriate fame and notoriety of the food chain.” Is there merit in the lawsuit? Or should the pancakes speak for themselves and let the consumer decide between breakfast and prayer?

Thanks to Bryan Byczek for first tip.

 

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