(Est. 1909) “Vattenfall is one of Europe’s largest generators of electricity and one of the largest producers of heat. Our main markets are the Nordic countries, Germany and the Netherlands. The Group has approximately 20,000 employees. The Parent Company, Vattenfall AB, is 100%-owned by the Swedish state, and its headquarters are in Solna, Sweden.”
Images (opinion after)
I appreciate the slightly expanded range of applications to review as there is a certain coolness to the editorial vibe approach that feels as if IKEA and Bloomberg Businessweek magazine had a baby. The one thing that still bugs me is the inconsistent use of the lens icon… in the Instagram ads and the header image there are circles that are not split and that doesn’t make sense as everything, to me, hinges on that split circle effect. Also, there is something special about that logo on the wind turbine… it feels kind of right, despite the bareness of the logo. Overall, I would say this goes up 1 or 2 points in appreciation from what we first saw.