Opinions on corporate and brand identity work.

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Follow-up: New Identity for Vattenfall by NORDDDB

Follow-up

Noted May. 2, 2018 by Armin

Industry / Corporate Tags /

About

(Est. 1909) “Vattenfall is one of Europe’s largest generators of electricity and one of the largest producers of heat. Our main markets are the Nordic countries, Germany and the Netherlands. The Group has approximately 20,000 employees. The Parent Company, Vattenfall AB, is 100%-owned by the Swedish state, and its headquarters are in Solna, Sweden.”

Design by

NORDDDB

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Previous Brand New Noted post

Images (opinion after)
Follow-up: New Identity for Vattenfall by NORDDDB
Reminder of before/after logo.
Follow-up: New Identity for Vattenfall by NORDDDB
Logo usage.
Follow-up: New Identity for Vattenfall by NORDDDB
Follow-up: New Identity for Vattenfall by NORDDDB
Custom type family.
Follow-up: New Identity for Vattenfall by NORDDDB
Icon set.
Follow-up: New Identity for Vattenfall by NORDDDB
Follow-up: New Identity for Vattenfall by NORDDDB
Editorial applications.
Follow-up: New Identity for Vattenfall by NORDDDB
Instagram ads.
Follow-up: New Identity for Vattenfall by NORDDDB
Logo on building.
Follow-up: New Identity for Vattenfall by NORDDDB
Logo on wind turbine.
TV campaign. I love this: kids being awkward, kids doing stupid shit, kids getting in trouble, kids not being a sanitized version shown in most TV ads.
Opinion

I appreciate the slightly expanded range of applications to review as there is a certain coolness to the editorial vibe approach that feels as if IKEA and Bloomberg Businessweek magazine had a baby. The one thing that still bugs me is the inconsistent use of the lens icon… in the Instagram ads and the header image there are circles that are not split and that doesn’t make sense as everything, to me, hinges on that split circle effect. Also, there is something special about that logo on the wind turbine… it feels kind of right, despite the bareness of the logo. Overall, I would say this goes up 1 or 2 points in appreciation from what we first saw.

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