Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

Follow-up: New Logo and Identity for DISH done In-house

Follow-up

Noted Feb. 6, 2019 by Armin

Industry / Corporate Tags /

About

(Launched 1996) “DISH Network Corporation is a connectivity company. Since 1980, DISH has served as the disruptive force in the pay-TV industry, driving innovation and value on behalf of consumers. Through its subsidiaries, the company provides television entertainment and award-winning technology to millions of customers with its satellite DISH TV and streaming Sling TV services. DISH operates a national in-home installation workforce, as well as an advertising sales group delivering targeted advertising solutions on DISH TV and Sling TV. In addition to its TV services, DISH has commenced buildout of a nationwide narrowband “Internet of Things” network that will apply capacity from its strategic spectrum portfolio. DISH Network Corporation (NASDAQ: DISH) is a Fortune 200 company.”

Design by

OneTen (the in-house agency of DISH)

Related links

Previous Brand New Noted post

Images (opinion after)
Follow-up: New Logo and Identity for DISH done In-house
Logo evolution.
Before-to-after animation.
Follow-up: New Logo and Identity for DISH done In-house
Icon on its own.
“Beacon” animation.
Follow-up: New Logo and Identity for DISH done In-house
Follow-up: New Logo and Identity for DISH done In-house
Follow-up: New Logo and Identity for DISH done In-house
Line of business lock-ups.
Follow-up: New Logo and Identity for DISH done In-house
Business cards.
Follow-up: New Logo and Identity for DISH done In-house
Corporate citizenship posters.
Follow-up: New Logo and Identity for DISH done In-house
Tote.
Opinion

Given that last week’s post got some good traction in the comments and prompted DISH’s in-house team to reach out with some additional materials — thank you — I thought a proper follow-up would be good. This definitely shows a more thought-out approach than there was before as well as looking like a concerted effort to turn the dish-“i” into a more recognizable mark on its own. The “beacon” animation, as simple as it is, is remarkably effective in making the icon more exciting than it’s ever been. The business line lock-ups could use a tiny more spacing in the words to better match the logo and the business cards could be one degree less boring but, overall, this is a commendable evolution.

Your opinion…

On Further Evidence


Total
See what else happened on Brand New each year since publication began in 2006

Comments


Sample Application

Share ›

Spotted Around the web

New Logo for Varo

New Logo for Varo
 
Spotted Oct. 10, 2019

New Logo for Virtua Health

New Logo for Virtua Health
 
Spotted Oct. 9, 2019

New Logo for Volkswagen R

New Logo for Volkswagen R
 
Spotted Oct. 9, 2019

New Logo for MRV

New Logo for MRV
 
Spotted Oct. 8, 2019

Pinned Recent, Big Stories


Curated Agents of Shield