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Reviewed Nov. 14, 2014 by Armin

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This week I use the word “beautiful” far too many times and gush about serifs and delicate things on work from Bergen, New York, and London.

UNA by Kind

UNA by Kind

UNA is a microbrewery and restaurant in Bergen, Norway, whose name in Latin translates to “together”, serving as a nice metaphor for enjoying beer and food together with other people but also as the basis for this lovely wordmark. Designed by local firm Kind as a single shape, the three letters come together beautifully as a triple ligature that also works as an ambigram. The wordmark is elegant, sophisticated, and contemporary and looks great on everything from an apron to a wooden sign to silkscreened on a growler without any need of additional doodads or visual decoration, letting the materials chosen for the production convey the warmth and craftiness of the restaurant’s ambiance. See full project

E-MINI by Studio Newwork

E-MINI by Studio Newwork

Based in Brazil, E-MINI is a curated online store of clothing and toys for 0- to 4-year-old kids, bringing together over 20 different brands that all share a high quotient of adorable. Its identity has been designed by New York-based Studio Newwork and features a wonderful, Optima-esque wordmark that adds a touch of elegance to the aforementioned adorable quotient. The twist, almost literally, to the wordmark comes in the subtle curvature created in the diagonal strokes of the “M” and “N”. In application, the wordmark can be used more seriously as in the stationery or it can be playfully broken apart and spread like confetti. The multi-line version is also excellent, adding up to an identity that elevates the value of really tiny shoes, hats, and t-shirts. See full project.

Café Royal by Pentagram

Café Royal by Pentagram

A 5-star, luxury hotel in central London Café Royal is one of three European hotels that make up The Set, which all share being located in existing landmark buildings. Designed by partner John Rushworth in Pentagram’s London office, the identity for Café Royal uses exterior architectural elements from Regent Street that have been exquisitely redrawn by Kam Tang and printed in beautiful earthy tone color combinations accentuated by the gold foil wordmark, which is beautiful in its own right. This is upscale luxury done very, very right. See full project here.

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