Opinions on corporate and brand identity work.

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Friday Likes 119
 
 

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Reviewed Feb. 27, 2015 by Armin

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Due to some constraints this morning the writing in today’s Friday Likes is a little sub-par but that shouldn’t take away from the goodness in the work coming from Montreal, Helsinki, and Toronto.

Nourcy by lg2boutique

Nourcy by lg2boutique

Nourcy in Quebec City is both a restaurant and a catering service offering what looks like all kinds of delicious food in all categories, from salads to baked goods. Its new identity by the Québec City office of lg2boutique is based around sticks. Lots of sticks. Always forming an “N” with different stem “thicknesses” of one stick, two sticks, three sticks, lots of sticks, adapting to the dozens of applications created for Nourcy. Rotated 90 degrees it also makes for a cool pattern. At times it feels all just a tad repetitive but the initial premise is strong and the applications are really great, particularly that ceiling structure, which is part of the architecture work done by the Montreal office of lg2boutique. See full project.

2011 Flow Festival by Tsto

2011 Flow Festival by Tsto

Flow Festival is a music and arts festival in Helsinki, Finland and its 2011 edition had a fantastic identity by local firm Tsto that didn’t exactly “flow”. Instead, it jarred with repetition of letters and a vibrant red-only application. It’s almost like the craziest type specimen ever. When applied to programs and ads it has a very unique and energetic feel. See full project.

Marcia Hofmann by Ben Johnston

Marcia Hofmann by Ben Johnston

Marcia Hoffman is a San Francisco, CA-based lawyer focusing on technology law and perhaps ironically her website desperately needs the same tender loving care that Toronto-based Ben Johnston put into her new identity. The “MH” monogram is very nicely done and the way the two letters share some of the lines is quite swell. In application, the monogram and its pattern version look great in copper against black and white and along dead animal skulls. See full project here.

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