Reviewed Mar. 20, 2015 by Armin
Things get scary, dangerous, and moody in this week’s selection with work from Berlin, Vancouver, and Seattle.
Grunewald Grusel Horror Film Festival by Julian Hrankov
This is probably only the third or fourth concept identity I’ve (willingly) posted on Friday Likes and it’s a scary (good) one. The idea, by Julian Hrankov, is a horror film festival taking place at night-time in the Grunewald forest in his home of Berlin, Germany. While everybody else is doing faux redesigns using friendly colors and flat graphics, Julian’s project uses highly-textured illustrations that mix film, horror, and forest elements along with a gloomy color palette to satisfyingly moody results. The ticket with the cut-off finger is highly improbable in real life but it’s an awesome idea. I also appreciate the effort taken in comping and photographing the project so convincingly. Finally, if you scroll all the way to the end of the project page you are rewarded with a texture pack to come up with your own fake horror film festivals. See full project here.
Wildfire by Cossette
Located in Vancouver, Wildfire, an experiential and events company likes to spark experiences that will make people remember them. Their identity, designed by local firm Cossette, features one of the best gimmicks we’ve seen in a while: a business card printed with match-striking surface. Not only is it cool because fire but because it ties in with events being momentary, having a small life-span, and a blink-and-you-will-miss-it nature. Lighting a match is a tiny, awesome event. The rest of the identity is okay and the “W” in the logo could use some beefing up to match the rest of the wordmark but, still, FIRE. No project page available
Stone Way Café by Shore
Housed inside a commanding black concrete building, Stone Way Café is a charming spot serving everything from said coffee to beer, wine, and sammiches in the Fremont neighborhood of Seattle, WA. The identity, designed by Seattle-based Shore, features a range of wobbly, hipstery typographic stylings that come in a variety of flavors, from the primary condensed typeface created for the project to other extended, italicized, and serif-ed variations. The type in a circle version is pretty cool and looks great as a stamp for the buy-10-get-1-free card and against the black concrete. The black and white type treatments work very well printed against the carefully selected dinner- and beverage-ware. See full project. (Via BP&O)