Opinions on corporate and brand identity work.

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Reviewed Apr. 29, 2016 by Armin

Industry Tags /

From simple to elaborate to somewhere in between, today’s work comes from Austin, Vienna, and Oslo.

Hewn by FÖDA

Hewn by FÖDA

Hewn is an architectural woodworking shop in Austin, TX, with major skills (and varied services beyond wood) and a fantastic facility. (I have driven past it a few times and never realized what it was but it looks cool as hell from outside). The identity has been designed by local firm FÖDA and since the applications are very straightforward it will all depend on the logo whether you like this or not. I do. I really like how it’s a little puzzle that needs to be solved and isn’t meant to be perfectly readable. The “N” might the be the one character that stumps people, but since “hewn” is a word, it’s feasible to expect people to make the jump. If you don’t like the logo that much, then you might be swayed by its application in and on materials that extend beyond foil stamping and colored paper like giant metal canisters of some kind that would have been perfect for that woodchopper scene in Fargo. See full project

Forward Design Festival by ZWUPP

Forward Design Festival by ZWUPP

Forward Design Festival took place earlier this month in Vienna, Austria, and the design team behind the identity, Zwupp, took inspiration from theirs and the festival’s location roots in the form of the monograms of the artists of the early 1900s artist community Wiener Werkstätte. This is one project where the end result might not seem the most evidently cool but the concept behind it and the ingredients that make it happen are. (Long way of saying, click the full project link and don’t skip the first part.) The resulting materials have a cool balance of crazyness and straightforwardness that create some entertaining layouts and applications. The rotated typography is a growing trend that I’m still unsure if I like or not but here it seems to go with the quirky flow. See full project

Oslo Design Fair by Bielke&Yang

Oslo Design Fair by Bielke&Yang

Oslo Design Fair is Norway’s largest trade fair for the design and interior decor industry. The new identity for the fair designed by local firm Bielke&Yang pairs a custom sans serif font with a joyful pattern designed by MVM that draws from the products and textiles in the show. The “O”, “D”, “F” letters pick out different parts of the illustration and serve as the key (and bold) visual in the otherwise spare layouts. Plenty more great applications at the link. See full project

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