Reviewed May. 13, 2016 by Armin
Some minimalist restaurants serve as the buns for a patty of craziness with work from Barcelona, Helsinki, and Cape Town.
Tio Joe by Diferente
Tio Joe (“Uncle Joe” in English) is a rustic hamburger joint in Barcelona that serves good-looking burgers and has a multilingual sense of humor. Designed by local firm Diferente, the highlight of this project isn’t the visual identity but the verbal identity that blends English, Spanish, and Catalan to recreate popular sayings. The best one being “Come y bebe que the life is breve” (“Eat and drink because life is short”). It’s not funny ha-ha, especially if Spanish or Catalan (or English) are completely alien to you. The identity itself is fine, if a little disjointed and not just because of the stencil slab, it’s like it’s missing an ingredient somewhere that brings it all together, or maybe it just needs more hamburguesa somewhere. See full project
University of the Arts Helsinki by Bond
Back in 2012 we reviewed the logo for University of the Arts Helsinki but had no applications to show at the time. As I was prepping yesterday Marko Salonen’s images for the Brand Nieuwe Conference program I saw all the applications done by Bond and thought a Friday Like would be a nice follow-up. I had already like the logos four years ago but the applications are really great. The crooked typography gives everything instant impact, especially as it’s used large and not shying away from its grotesqueness. In the past review I also questioned the additional “X” element but the additional images at the link show how well it’s used to tie all the different schools together. See full project
Mr Big Stuff by Daniel Ting Chong
Mr Big Stuff is a comfort food restaurant in Johannesburg, South Africa, flinging eats like waffles, fried chicken, and burgers, all served with a smile. Literally. Designed by Cape Town-based Daniel Ting Chong, Mr Big Stuff is embodied by a contagiously jolly face and chunky wordmark, which have a smart visual relationship between them (shown above). We see on Brand New a lot of logos that are meant to look like faces so it’s nice to see a logo that’s an actual face and one that isn’t creepy or off-putting. The design is simple and charming and the pastel color palette serves it well. The overlaid faces work great as a pattern and those wrapping papers are pretty tasty. See full project