Reviewed Aug. 5, 2016 by Armin
More sans serifs than you can shake a stick at this week, with work from Salt Lake City, Saint-Petersburg, and Sydney.
TOR by 7D8
TOR is a new line of shampoo and conditioner for women created by Shannon Tor, who previously worked as a product developer in research & development for multiple large beauty brands and now sells his product online and through a number of hair salons in Illinois. The product comes in three variations — fine/thin, medium/thick, and curly — that are represented by three hand-drawn charcoal gestures by Salt Lake City, UT-based 7D8 and applied in a minimalist approach on the bottle with an extra large wordmark complemented by a thin serif. Along with the Terry-Richardson-like photography, this might verge too close to an American Apparel spin-off brand but there is more finesse involved here and all the typography is very well handled — I love how the “O” is a perfect circle and the “T” and “R” to its sides are nearly half its width. The different elements on the bottle, despite all being completely different come together effectively. Rinse and repeat. See full project
Caffé Pagani by Eskimo
Caffé Pagani is a roaster in Lugano, Switzerland, producing coffee for hotels, restaurants, and cafes that has been in business, and family owned, since 1949. I’m optimistically assuming that they are in the process of updating their website to match the identity and packaging designed by Saint-Petersburg, Russia-based Eskimo. Based on the circular movement of coffee during roasting, Eskimo has designed a type-on-circle logo (that also doubles as a “C” monogram) and a cylindrical package that support that concept in a beautifully produced system that spares no expense from business card to package. The brown, copper, and bare wood color palette is delicious and other than some overly spaced serif the typography is impeccable. See full project
Eat Burger by Christopher Doyle & Co.
Eat Burger is, as the name suggests, a place where you eat burgers, located in Cronulla, a beach-side suburb in Sydney. The logo by Sydney-based Christopher Doyle & Co. is almost infuriatingly simple (and I’m sure it will have its share of readability detractors) with the “EAT” name typeset clockwise, sort of, in a rough-around-the-edges sans serif. WYSIWYG and perhaps you even get less but I find the logo and its deadpan delivery pretty convincing. The burger liners with the repeating “EAT” are particularly awesome. To complement the logo and sans serif typography there is a hand-drawn layer that serves as a cool visual accent to get those beach vibes in place while the whole black and white color palette keeps an urban feel. I would eat that. See full project