Reviewed Sep. 2, 2016 by Armin
Black and white with hints of red permeate this week’s projects with work from Stockholm, Budapest, and Monterrey.
Terri Timely by Bedow
Terri Timely is the partnership of Ian Kibbey and Corey Creasey, who make short films, music videos and commercials; the latter for major brands like Geico, Honda, and IBM. Their off-beat work — exhibit A — now has a great logo to match, designed by Stockholm, Sweden-based Bedow. There is absolutely no reason why this logo should work and maybe to some it doesn’t but it plays off of the name (which doesn’t make much sense to begin with) wonderfully, with just enough effort it’s perfectly readable, and as impossible as it may be it’s masterfully typeset. The additional spinning of the letters in animated form takes it up to 11 in the absurd scale and makes me like it even more. See full project
Bouquet by Eszter Laki
Bouquet is a night-time bar in the Grand Bellevue hotel in the ski resort town of Gstaad in the Swiss Alps, whose decor is completely covered in floral patterns. Bouquet’s new logo by Budapest, Hungary-based Eszter Laki sets the tone for a naughty night out with a burlesque lady’s legs supporting a giant torso bouquet of flowers and a “bq” monogram that’s half-part sophisticated, half-part 69 (or as Eszter more delicately puts it, it refers “delicately to the joy of mutual pleasures”). The charming logo is complemented by a lovely, all-lowercase, formal script wordmark that clashes in a great way with the overwrought lady illustration. The identity is airy and simple with great production and lovely hints of red in the edging of the coasters and business cards and the lining on the menus. See full project
Sally Beauty (Mexico) by Anagrama
Sally Beauty is one of the largest retailers of professional beauty supplies in the world, with over 5,000 stores. For its Mexico stores and distribution, Sally Beauty turned to Anagrama for a beauty upgrade that takes the less than stellar identity of the U.S. presence and transforms into a chic, bold, and colorful identity. The elements are very simple and bare — a sans serif wordmark, a red smear of lipstick, and black and white photography — but, as usual, Anagrama brings them together with great balance and contrast. See full project