Reviewed Nov. 4, 2016 by Armin
Plenty of vivid colors and illustrations this week, with work from Singapore, Atlanta, and Austin.
Red Tail Bar by Bravo
Red Tail Bar is, well, a bar in Singapore whose mascot is named Xiao Hong, who happens to be a boy in a red panda costume. Drawn by Tokyo, Japan-based Kimiaki Yaegashi, the adorable yet full of moxie panda is brought to identity-life by Singapore-based Bravo in a series of step-and-repeat patterns and its red color complemented by a neon green. There is also a Red Tail logo for the bar where “Tail” can change to any typeface but the hero is little Xiao Hong and how well he adapts to everything from coasters to t-shirts to drink stirrers. See full project
Prism by Matchstic
Prism is a line of “thermally fused laminates” — aka flat sheets that look like wood (or granite or something else) — by Atlanta, GA-based ARAUCO determined to not look or be perceived as cheap faux option to real wood. Not everyone can afford salvage wood from an 1800s factory, you know? Local firm Matchstic designed a lovely identity aimed to appeal to interior designers and it does a great job in coming across as a design approach not easily scoffed at. The tilted “I” in the logo is playful and makes you think of laminates as not just a thin surface but as a complement to a thicker plank, giving it weight and presence. The best part about the project though is the color palette of earthy tones that pairs beautifully with the different laminates that look very hot as presented in the top-left image above and I doubt there are many thermally fused laminates you could say that about. See full project
Boulevard Brewing Company by Helms Workshop
Boulevard Brewing Company is brewery in Kansas City, MO, that has grown to be the largest specialty brewer in the Midwest. To help that growth they have adopted a new bold and fun identity from Austin, TX-based Helms Workshop. Previously, Boulevard had a free-for-all approach where all labels were different but the recurring diamond shape served as the basis for the new system dominated by some kick-ass illustrations of tractors, VW vans, and campers living inside the diamonds along with industrious typography. Bonus diamond dingbats and patterns complete the system for a mature yet still youthful, specialty-brewer aesthetic. See full project