Another week of minimalist-ish projects with work from Hamburg, Moscow, and Stockholm. Also: 200 Friday Likes! TWO HUNDRED. That’s crazy.
Leni’s by Make Studio
Eat Leni’s is a line of all-natural, vegetarian, muesli-based granola mixes, bars, and “bites” by a woman by the name of Leni Niki in Vienna, Austria. The identity by Hamburg, Germany-based Make Studio, exudes the friendliness of someone whose names are Leni and Niki, through a minimalist set of graphics that reduces the bars to rectangles, the bites to circles, and the granola to dots and quarter rings, all in a smile-inducing combination of colors. If you visit their Instagram page, you can see the apostrophe-smile icon that then becomes part of the wordmark, which, oddly enough, with the “i” looks like its shedding a tear. Still, the overall vibe of the packaging is so feel-good that I’m sure it’s a tear of joy. See full project
Hyperverse by Shuka Design
Hyperverse specializes in virtual reality, creating the hardware and software that transports users into their own world, a hyperverse if you will. Designed by Moscow-based Shuka Design, the logo is a playful take on the name and subject, showing a human falling into a black hole, which, in other contexts might be a sad concept but, here, we know they are being sucked into a black hole of awesomeness. It’s rare nowadays to see non-literal, illustration-based logos so this is a real pleasure; it’s like a logo from the good ol’ days of Michael Schwab. The wordmark is a funky, heavily extended custom design that channels Roger Excoffon, which is always a win for me, and looks like it belongs in a space-age shuttle. In the end, I wouldn’t mind falling in such a good-looking rabbit hole. See full project
IKEAtemporary by PJADAD
IKEAtemporary was a pop-up shop in Milan back in 2015 that presented its Metod modular kitchen products arranged by a group of non-IKEA designers. The identity by Stockholm, Sweden-based PJADAD played off the idea of a temporary space by using a caution-stripe motif of diagonal lines in the very non-IKEA color of green, which is what I think attracted me to this project to begin with. I also think I might be one of the few designers that REALLY likes IKEA’s custom Verdana font and I love seeing it displayed in large sizes and printed on wood. The raw-ish, unfinished nature of the pop-up space is a nice complement to the tightly controlled presentation of regular IKEAs. See full project