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Reviewed Jun. 23, 2017 by Armin

Industry / Consumer products / Graphics Industry / Hospitality Tags /

Some earthy and quieter tones this week, with work from Stockholm, Toronto, and Charleston.

REF by Kurppa Hosk

REF by Kurppa Hosk

REF is a line of hair care and styling products from Stockholm, Sweden, that includes shampoos, conditioners, sprays, oils, and more. Their packaging and identity, designed by local firm Kurppa Hosk, is almost annoyingly simple with the most stylized element of the system being the curved typography over the name. While I usually dislike “R”s with such a long leg, this one feels like just the right choice for this minimalist design. Complemented by a thinner monospace font, the logo manages to stand out nicely in this wide range of bottle shapes and sizes that benefit greatly from a wonderful, earthy-pastel-metallic color palette which makes it squeeze through (and above) other products with the hipster, too-cool-to-care aesthetic. See full project

Ben Johnston by Ben Johnston

Ben Johnston by Ben Johnston

Ben Johnston is a designer and letterer in Toronto, CA, with a pretty bad-ass portfolio and a stationery set to match. I really enjoy that this is purely graphical for the sake of being awesome: no concept, no pretense, no mission, just a 300-pound-bench-press of calligraphic skill display. Printed black on medium gray and black paper makes the otherwise flowery letters that would seem more appropriate for a wedding invitation feel like they belong to a dude that paints on walls a lot for a living. See full project

Spectator Hotel by Stitch Design Co.

Spectator Hotel by Stitch Design Co.

Spectator Hotel is a boutique hotel in the French Quarter and Market Street districts of Charleston, SC, exuding vintage style and charm. Designed by local firm, Stitch Design Co., this project is more than the usual identity and encompasses all the visual flourishes of the hotel, from typography to choice of materials. There are a couple of recurring logos — the exuberant “S” and the serif on the facade — but beyond that, it’s the overarching sensibility that makes this work and put Motel 6 to shame.See full project

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