Lots of textural work this week, with projects from Fort Worth, San José, and São Luís.
BLK EYE Vodka by GCG Marketing
BLK EYE Vodka is a vodka made from black-eyed peas — the only one of its kind in the world, apparently — by BlackEyed Distilling Co. in Fort Worth, TX, made with big Texas spirit and presented with big Texas confidence. While the packaging is okay, all the materials, designed by local firm GCG Marketing, are what stood out and while much of it operates within tried-and-true hip graphic mannerisms, it all comes together quite nicely and convincingly to establish a renegade-light aesthetic for the vodka. The image of the posters alone gets the job done and there are some really nice executions in there and the gold and black color palette rarely fails. The most impressive part is that they have made black-eyed peas cool. See full project
Oroblanco by PUPILA
Oroblanco is a producer of kefir and kumis in Costa Rica, bringing the popular probiotic bacteria to their market. Making bacteria look as cool as black-eyed peas is San José, Costa Rica-based PUPILA, who created a lovely, summery, layer-y pair of illustrations that are complemented with a bold sans serif logo and crisp serif typography. The shape of the bottles adds to the quirkiness of the product and a great carrier for the bacteria. See full project
Primus Decor by Estúdio Primeiro Pedaço
Primus Decor is a retailer based in São Luís, Maranhão, Brazil, of interior decoration products, including a wide range of flooring and tiles. This variety of surfaces served as a reference point for local firm Estúdio Primeiro Pedaço to create an abstract graphic representation for each of the letters in the company’s name that could then be used as patterns throughout the identity. To be perfectly honest, I’m not entirely convinced by the applications — much less by the serif chosen for the logo — but I found the letter abstractions to be really well thought out individually and how they work as a group. The rough texture achieved from cutting the patterns in linoleum and inking them add a nice tactility to the identity. See full project