A crazy project gets sandwiched by two elegant ones this week, with work from Los Angeles, Singapore, and Brugge.
H. Smith by Kati Forner
H. Smith is a curated, online boutique that caters to the fashion-forward woman and its identity by Los Angeles, CA-based Kati Forner oozes fashion-forward-woman-ness… not that that’s even a thing but the point is that it looks elegant, unique, and high-end. The simple, Art Deco-ish wordmark looks great in all the materials, especially foil stamped in gold but even double-especially when set in a concentric circle as a secondary motif. The watercolor backgrounds are pretty nice too; not an entirely novel idea but very well used here to establish a lavender, salmon, tan color palette. All the finishes and materials chosen are spot on. See full project
GIF FEST by BÜRO UFHO
And now for something completely different: GIF FEST, organised by kult and Noise Singapore, is a multi-day festival in Singapore celebrating the best of the animated GIF art form. While it’s easy to convey GIFness online, it is much harder to capture their frenetic energy in print but the identity by local firm BÜRO UFHO manages the feat with a, well, frenetic use of illustration and typography. The hero animated GIF — a kind of gummy skull (that you’ll have to check out at the link, since it was very heavy to embed in the composite image above) — translates amazingly into a busy, colorful illustration that easily becomes a recognizable symbol for the event. The typography is an old trick of throwing every style and weight of Hoefler & Co.’s Champion (or Knockout) unto the page, so, it’s not new but when paired with this aesthetic it creates a very energetic result. This is probably not for everyone but I love the more is more approach of it and, more importantly, I love that there is a multi-day festival celebrating animated GIFs. See full project
Salt Real Estate by skinn branding agency
Salt is a real estate developer that builds unique, boutique — it rhymes! — apartment complexes in Knokke-Heist, a coastal city in Belgium. Designed by Brugge, Belgium-based skinn branding agency, the concrete-hued applications of the identity echo the buildings by Salt with their clean and spare lines. The stencil logo is sharp, minimal, and lends itself quite nicely for all the different applications. There is something a tiny bit off about the “S” that looks different from “ALT” but all the applications are so well executed it’s hard to notice. See full project