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Friday Likes 41

Friday Likes Apr. 19, 2013 by Armin

Industry / Tags /

Friday Likes

This Friday is all about food and chefs and restaurants. So come on in and please wait to be seated.

MC Kitchen

MC Kitchen

Nothing gets me going on a cold Friday morning like a sexy monogram and this swooping, outline “MC” monogram by New York, NY-based OCD | The Original Champions of Design for MC Kitchen in Miami, FL makes me all warm and fuzzy. The restaurant is a contrast of Miami and Italian food and the whole identity is based on the idea of contrast, with the squared slab serif letterforms of the monogram and some vintage Rockwell offset by a condensed sans serif. And within the simplicity of the system the use of the monogram in huge dimensions makes a significant impact. Lots more at the more link. [More].

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Umberto Bocci

Umberto Bocci

The logo for chef Umberto Bocci by Pesaro, Italy-based Andrea Vitali is not necessarily succulent and it would be easy to file it under the Hipster Branding trend but it transcends all of that because the business card is, like, totally awesomely produced and perfectly appropriate for the client. A rubber stamp is “inked” with lemon juice to mark the business card which is then placed in the oven, burning the lemon into the paper, resulting in a lovely texture (and I’m sure scent). More time consuming than sending something to letterpress but it gives the designer and chef a great story to tell. [More]

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Santa Cruz

Santa Cruz

Raise your hand if you missed Anagrama on Friday Likes. Now raise it too if you like hand-scribbled identities on stark backgrounds that are meant to deliver BBQ goodness into your belly and are served inside a radically awesome barn-like setting in the outskirts of Monterrey, Mexico. Then this identity for Santa Cruz is all for you. Enjoy. [More]

 

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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