Reviewed Jul. 12, 2013 by Armin
An unconventional set of Friday Likes this week, with work from Norway, Helsinki, and Edinburgh.
For quirky animation shop Animasjonsdepartementet (“Animation Department”) in Norway, local firm Olssøn Barbieri created an almost absurd logo that breaks down the extra long name into a butcher-chart-like circle that can then be broken apart. The thin, uppercase, italic type somehow ties it all together with a bit of sophistication and edge. It’s not a particularly “attractive” logo but it works perfectly for them. See full project.
Helsinki Food Company
A fork, a plate, and a glass of wine transform an otherwise unassuming wordmark into a quirkily and subtly textured logo for Helsinki Food Company. Designed by Helsinki-based Werklig, the logo can be used inside a diamond or with type on a circle above and below it, giving it a bit of the good kind of hipster vibe. But what got me most was the pattern on the windows and, well, any identity photographed with macarons gets my vote. See full project.
The Mary Rose Museum
I realize this is old, first published in 2011, but it’s new to me, so there. And a new visitor’s center just opened to the public in May. Designed by Edinburgh-based StudioLR for the The Mary Rose Museum in Portsmouth there is only a few things you need to know to get the logo: (1) The Mary Rose is a Tudor ship, built in 1510, (2) it sank in 1545, (3) it was discovered in 1971, and (4) it was raised in 1982. The logo is a perfect summary of this in the most simple of executions. Blackletter to signify 1500s and the shape of the ship; tilted to signify sinking; and light-colored on the bottom to signify that, well, it’s a ship, in the sea. It’s not the most attractive of logos but as they would say over there, it’s bloody brilliant. See full project.