Opinions on corporate and brand identity work.

A division of UnderConsideration.

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This is a very old entry — images are small, formatting is off.


Genome from Yahoo!

Noted Jun. 14, 2012 by Armin

Industry / Technology Tags /

Genome from Yahoo Logo, Before and After

Launched this year, after the purchase of Interclick by Yahoo! in 2011, Genome from Yahoo! is “the most complete, custom audience buying solution” that “combines technology, data, premium media and analytics to help advertisers meet their marketing goals.” To be honest, I have no idea what that means. The new identity was designed by New York, NY-based The Nation. More images and video here.



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