Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

This is a very old entry — images are small, formatting is off.

 

Gimme an H!

Reviewed Dec. 12, 2006 by David Weinberger

Industry / Architecture Tags /

Brandnew_HCC.gif

This is another example of a company embracing design for the first time. Well, they sure called in the big guns. The Hindustan Construction Company, or HCC, has recently launched a new logo designed by Landor’s UK office.

The wordmark is very simple. Just three letters with a notch cut out of the “H.” Cool, I like it. Maybe I don’t particularly like the letterforms but I love the restraint.

“To portray the ‘Obsession for details’ value that HCC prides itself on, the ‘H’ in the logo has been given a sharp cut at a 23-degree angle to signify the cuts and other work that are handled with precision at HCC.”

What I also like is the visual system or at least the start of what I have seen. The little triangle is used as a graphic device providing a small moment of color and angle on an otherwise monochromatic and structurally rigid design. Well done.

Brandnew_HCC_printSys.gif

Brandnew_HCC_printSys2.gif


This does remind me a bit of HNTB, which also has a notch out of their H and is in a related industry. They also do a great job of using their notch within their visual system. I believe HNTB was designed by Siegel+Gale, but I’m not absolutely sure.

Brandnew_HCC_HNTB.gif

Brandnew_HCC_HNTB_print.gif

 

Comments


Share ›

Spotted Around the web

New Logo for Foodpanda

New Logo for Foodpanda
 
Spotted Oct. 23, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Good for Stencils

New Logo for WSP by Sid Lee

New Logo for WSP by Sid Lee
 
Spotted May. 16, 2017