Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.


Hero MotoCorp

Noted Aug. 15, 2011 by Armin

Industry / Consumer products Tags /

Hero Honda Logo, Before and After

Established in 1984 as a partnership between Japan’s Honda and India’s Hero Group, Hero Honda has grown to be the largest manufacturer and seller of motorcycles in India. This month, with Hero taking over the whole business, the company was renamed Hero MotoCorp. The new logo has been designed by Wolff Olins. Story here.



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