Here is the breakdown of the 16 sessions of the inaugural In-house In-focus In-person that took place this past March 27 – 28 in Dallas, TX, and which was awesome. (If you are looking at this in an RSS reader head on over to the real thing, too much heavy formatting). This is a very long post with a photo of each speaker, a highlight of their presentation, and some sample slides from their deck, so give it a good time to load. A few other things worth bullet-pointing:

• Unlike the Brand New Conference, videos can not be purchased so if you like what you see below, consider registering for the 2026 edition!
• A lot more photos from the event have been posted in this Flickr album.
• Samples of the program, tote bag, and t-shirt are available for purchase.
• Registration is now open for In-house In-focus In-person In 2026 in Chicago, IL, on March 19 – 20 at Harris Theater at Millennium Park.

All event photos by Sofia Negron. (On the grid images below you can click to open a bigger version.)

Day 1: Registration

Opening Titles

Illustrations by Guilherme da Matta
Motion by Sultan “GEO” Jumataev
Logo animation by Mat Voyce

Day 1: Opening Remarks

Day 1: Early Morning Speakers

Damien Correll

Creative Director
Figma

↓ Presentation Highlight

↓ Sample Slides

Madison Maureen Raisch

Creative Director
National Women’s Soccer League

↓ Presentation Highlight

↓ Sample Slides

Day 1: Morning Break

Day 1: Late Morning Speakers

Alicia Cheng &
Alexandre Viault

Head of Design &
Design Manager
The Metropolitan Museum of Art

↓ Presentation Highlight

↓ Sample Slides

Stephanie Hall

Creative Director
Enstrom Candies

↓ Presentation Highlight

↓ Sample Slides

Day 1: Early Afternoon Speakers

Sofia Bodger &
Dimitri Hekimian

Strategy Director &
Creative Director
Highsnobiety

↓ Presentation Highlight

↓ Sample Slides

Li-Anne Dias

Senior Director of Brand Design, ECD
Handshake

↓ Presentation Highlight

↓ Sample Slides

Day 1: Afternoon Break

Day 1: Late Afternoon Speakers

Kota Kobayashi & Josh Payton

Group Design Lead & Vice President, Design
Wise

↓ Presentation Highlight

↓ Sample Slides

Sue Murphy

Global Senior Director of Design
The Coca-Cola Company

↓ Presentation Highlight

↓ Sample Slides

Day 1: Summary

Day 2: Early-morning Vibes

Day 2: Early Morning Speakers

Connor King

Senior Graphic Designer
Disney’s Yellow Shoes

↓ Presentation Highlight

↓ Sample Slides

Anne Miltenburg

Brand Director
MESH

↓ Presentation Highlight

↓ Sample Slides

Day 2: Morning Break

Day 2: Late Morning Speakers

Luke Dorman & Marley Prudeaux

Senior Creative Director, Brand Design & Senior Visual Designer
Meow Wolf

↓ Presentation Highlight

↓ Sample Slides

Veronica Medina

Director of Design
Texas Tech University

↓ Presentation Highlight

↓ Sample Slides

Day 2: Early Afternoon Speakers

Aike Jamaluddin

Senior Designer
MD Anderson Cancer Center

↓ Presentation Highlight

↓ Sample Slides

David Perrin

Design Lead
The Ford Foundation

↓ Presentation Highlight

↓ Sample Slides

Day 2: Afternoon Break

Day 2: Late Afternoon Speakers

Jen Cast Galán

VP Creative Director
Scholastic

↓ Presentation Highlight

↓ Sample Slides

David Hartman

Vice-President Creative
Walmart

↓ Presentation Highlight

↓ Sample Slides

Day 2: Summary and Closing Remarks

Day 2: Reception

Attendee Impressions

Hit refresh on your browser if they don’t show up at first. Most of the Instagram activity this year happened through Stories and we tried to capture as many as possible in two separate highlights — Day 1 / Day 2 — and there is a ton of them on LinkedIn, which we have reposted on our page but that cannot be embedded here.

In-house In-focus In-person In 2026: Chicago, IL

In-house In-focus In-person In 2026 is scheduled for March 19 – 20 at Harris Theater at Millennium Park. Pre-sale registration available now. See you there?