This is a very old entry — images are small, formatting is off.
Reviewed Mar. 31, 2011 by Armin
I had planned on writing a regular critique today, but the admin tasks of the Awards have overtaken UCllc headquarters. To tide you over for the end of the month here are three juicy bits, two of them involving funny business practices, and not funny-ha-ha.
1. India Design Mark
An initiative of the India Design Council (IDC), the “I-Mark” is meant to be a seal of approval for all things well designed in India. The IDC held a, of course, contest to design the mark but what was most appalling about it was the timeline: a single week for submissions. The final ten selections all came from the same designer, you can see them here. A winner was selected but soon after, with protests from the design community, the IDC scrapped the winning entry and will be launching the contest again. Not a win-win, but at least it’s a start.
2. Home Depot?
Making the rounds on Twitter this week is an image indicating a possible rebrand of Home Depot. Snapped by @grokstar, this picture shows a checkout machine with a new logo, which seems like the perfect place to start testing consumer reactions, it beats changing the logo on the front of the store. One of my tipsters sent in another image that confirms some implementation, or at least some testing, is being done with new aisle signs sporting what looks like a stencil version of Memphis. As soon as there is something more official, you know we’ll get you the goods.
3. UK Prime Minister Advocates 99designs.com
In the home page of StartUp Britain, “a new campaign by entrepreneurs for entrepreneurs, launched on 28th March 2011. Designed to celebrate, inspire and accelerate enterprise in the UK, it has the full backing of the Prime Minister, the Chancellor and HM Government.” there are four Top Tips to start a business, the fourth one being Create a Logo. So what does the Prime Minister recommend? 99designs.com! Again, the community protested and, thanks in part to some Creative Review muscle the recommendation has been changed to contact the Design Business Association. I think this one IS a win-win?