Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

This is a very old entry — images are small, formatting is off.

 

In Brief: Logo Tournament

Reviewed Apr. 30, 2008 by Armin

Industry / Tags /

Company Logo Smackdown

With the help of Siegel+Gale’s Howard Belk and Sven Seger, Pentagram’s Michael Bierut, and LogoLounge.com’s Bill Gardner, Fortune magazine has pitted 16 logos in a battle to the death to determine the ultimate logo — when you put Nike against Intel you know the process is flawed, but as a fun exercise, it seems fun enough. Here is a black and white scan, PDF [80Kb]. If anyone has a color scan, please send my way. [Thanks to Ivan Philipov for the PDF and story]

Update: Thanks to our author Ryan Hembree for providing a color version.

 

Comments


Share ›

Spotted Around the web

New Logo for Thread

New Logo for Thread
 
Spotted Mar. 21, 2019

New Logo for Flexport

New Logo for Flexport
 
Spotted Mar. 21, 2019

Pinned Recent, Big Stories


Curated Memorable Ligatures