Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

Lacoste Endangered Species

Lacoste Endangered Species

Linked Mar. 2, 2018 by Armin

Visit Link

Lacoste, in partnership with the International Union for Conservation of Nature, has launched Save the Species, a campaign to raise awareness for endangered animals. To introduce it, working with their agency BETC Paris, Lacoste made limited edition polos changing its crocodile for an embroidery of one of ten endangered animals and produced as many shirts as there are recorded living specimens of each species (i.e., there only 50 living Sumatran Tigers so they produced 50 polos with a Sumatran Tiger embroidery). Great way to capitalize (for good) on a brand’s equity. Visit link

Comments


Share ›

Spotted Around the web

New Logo for Visit Rwanda

New Logo for Visit Rwanda
Spotted Jun. 18, 2018

New Name and Logo for Salto

New Name and Logo for Salto
Spotted Jun. 18, 2018

New Name and Logo for Tucker

New Name and Logo for Tucker
 
Spotted Jun. 14, 2018

Pinned Recent, Big Stories


Curated Coffee Game Strong